“The German Green Party want to ban influencers from advertising financial products” – this headline in German newspaper Handelsblatt caused quite a stir last week. However, major German financial influencers make a valuable contribution to financial education and enjoy great popularity. They manage to present complex topics in an understandable and entertaining way, inspiring their followers to handle money responsibly.

However, the affiliate business, which many influencers use to monetize their platforms, is fraught with challenges. The legal framework is complex and constantly changing. Moreover, there is a risk that one’s credibility could be damaged by exaggerated advertising claims.

For all influencers seeking a compliant and efficient way to monetize their reach more effectively, wealthAPI offers an attractive alternative. Our BaFin-compliant solution enables the transparent and customer-centric promotion of financial products. This allows influencers to focus entirely on their core competency: creating high-quality content.

The advantages of wealthAPI are clear:

• Security: All financial data of end customers is processed with the highest security standards.
• Transparency: Customers receive all the relevant information to make well-informed decisions themselves.
• Scalability: Influencers can better plan their revenues without annoying their community.
• Flexibility: The solution adapts to the individual needs of each influencer and, ultimately, the end customers.

With wealthAPI, influencers can not only make their revenues more predictable but also strengthen their credibility. After all, those who provide their followers with trustworthy financial tips build long-term relationships.