wealthAPI at the VivaTech in Paris together with Berlin Senator Giffey
wealthAPI was part of a high-caliber delegation of 18 Berlin start-ups that presented their innovative business model to an international audience at Viva Technology in Paris.
presented their innovative business model to an international audience. As one of the few fintech companies at the trade fair, wealthAPI was able to present its pioneering solution for digital wealth management to a broad circle of potential investors and partners. Together with Berlin's Senator for Economic Affairs Franziska Giffey
wealthAPI took the opportunity to pitch at the stand of the Federal Republic of Germany and thus increase its visibility in the French market. The media interest was enormous and numerous discussions were held with international investors and financial service providers.
Participating in Viva Technology was an important step towards internationalization for wealthAPI. The contacts made and the positive feedback encourage the company in its strategy to develop the European market. In addition to Viva Technology, the company will also be attending the Websummit in Lisbon later this year with the same aim.
The trip was part of the internationalization project Berlin Goes International of the Berlin Partner for Business and Technology GmbH which is funded by the Berlin Senate Department for Economics, Energy and Public Enterprises.
Click here for the official press release from the Senate Administration (German only).
Financial education vs. financial advertising: Finfluencers targeted by German politics
"The German Green Party want to ban influencers from advertising financial products" – this headline in German newspaper Handelsblatt caused quite a stir last week. However, major German financial influencers make a valuable contribution to financial education and enjoy great popularity. They manage to present complex topics in an understandable and entertaining way, inspiring their followers to handle money responsibly.
However, the affiliate business, which many influencers use to monetize their platforms, is fraught with challenges. The legal framework is complex and constantly changing. Moreover, there is a risk that one's credibility could be damaged by exaggerated advertising claims.
For all influencers seeking a compliant and efficient way to monetize their reach more effectively, wealthAPI offers an attractive alternative. Our BaFin-compliant solution enables the transparent and customer-centric promotion of financial products. This allows influencers to focus entirely on their core competency: creating high-quality content.
The advantages of wealthAPI are clear:
- Security: All financial data of end customers is processed with the highest security standards.
- Transparency: Customers receive all the relevant information to make well-informed decisions themselves.
- Scalability: Influencers can better plan their revenues without annoying their community.
- Flexibility: The solution adapts to the individual needs of each influencer and, ultimately, the end customers.
With wealthAPI, influencers can not only make their revenues more predictable but also strengthen their credibility. After all, those who provide their followers with trustworthy financial tips build long-term relationships.